“What do you want to get out of your Facebook Business Page?”
Discovering Analytics on Facebook, how do you engage with your Facebook Fans?”
This week I have been looking at Facebook Analytics especially at the Insights on Facebook Pages as part of my study in the Digital Marketing course.
Facebook has an endless opportunity for business to work with. With an increasing number of active users everyday we have an ever-increasing audience on Facebook to engage with. We can target Facebook users demographically to get better engagement as they are more receptive to our brands, and we can work smarter on how to tailor content to Facebook.
Facebook Insights gives us new avenues on how to do digital marketing using Facebook.
Most people are very much intrigued by the growth of the number of likes on Facebook, although likes can tell you about the popularity of your page, other metrics like Likes Sources can give you a better insight on how and where your audience is coming from. Then you can effectively target and sustain this growth.
Paid vs. Unpaid Likes
This brings us to the dreaded “oh they are after our wallets”. Facebook advertising is a must for modern business. We can then analyse which, paid or unpaid likes to target what posts to grow our business.
I would personally stay away from paid online ads until I’ve finalised my website function and SEO optimization although some people think that paid Facebook ads are a quick way to get their product out there without waiting for the slower SEO or organic (unpaid) ads.
Checking your audience engagement or the number of interactions with your post e.g. likes, comments, shares and click-throughs, is the best way to get a general idea of how your posts are doing. Understanding how effective your brand engages with users on Facebook is a vital step towards developing your digital marketing campaigns.
Put Facebook Insights to work
In Australia, we can use these 3 simple metrics, by putting into place at the last step. Finally use the SWOT analysis to determine your brand’s Strengths, Weaknesses, Opportunities, and Threats at the current time.
By running through the SWOT analysis, you can bring the Facebook Insight you’ve gained in your analysis process to incorporate into your overall digital marketing strategy.
(reference: for a more detailed and complete reference: http://get.simplymeasured.com/)
Further reading: http://www.socialmediatoday.com/content/new-facebook-insights-tested-and-reviewed