GTIC2016

I attended the Grampians Tourism Industry Conference 2016 (GTIC2016) @ Ararat last week.
What I took away from it, was context instead of content marketing was the trend, and that advertising whether digital or print is pretty expensive. Also, to write more on blogs, Facebook or Twitter.
The speakers were good, but nothing really new excited me. The CEO gave some interesting stats of the tourism industry in the Grampians, but the audience did not ask any hard hitting questions, we were a sheepish lot.

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David Hearn’s address was quite interesting but a few delegates were unable to make sense of it.
On the whole it was a worthwhile event to see what’s happening in the region.

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the effectiveness of boosted post on Facebook

Over the last few months, we have decided to do a lot more on social media to boost the digital marketing efforts for the art retreat’s cafe.

By using the promotion of posts on Facebook for the rainbowgallerycafe fanpage for a minimum sum of A$30 per post. We have done a couple of boosted posts and looked at the rate of return in investment (ROI). The following simple infographic attempts to give an idea of the effectiveness of the case study using just the Facebook Insights.

Also by looking at the number of tables filled at the cafe, we can gauge the results of the boosted posts. Overall a 5% increase in the number of tables after boosting the post as opposed to normal posting has been noted. Therefore,

digital marketing is an effective way of boosting sales.

For A$26 dollars advertising per post on Facebook, a 5% increase in the number of sales is very good ROI.

This is the start of digital advertising and improvements to the fan page posts will be looked at in the future, example call to action buttons, and more promoted posts targeting specific demographics and regions. An email subscription will be implemented.

 

infographics on boosted post in Facebook

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Learning Twitter Cards

Now learning and implementing twitter cards.

The setup of twitter cards is not painful if you have Yoast Plugin for the WordPress platform.

Adding Twitter Cards to a WordPress site (picture taken from WordPress for beginner’s blog see below)

 

Twitter cards came be configured with the end result looking like the posts from Facebook. A lot of people are using the Twitter cards when they tweet. It is more engaging and allows you to put media in your twitter posts. Who would be able to resist a picture with  your tweet?

Next will look at Twitter analytics with the card implementation.

It was lucky to have found the plugin for wordpress, because the twitter card develops website requires you to do some coding and it’s not easy to setup.

Googling brought up this website for setup

http://www.wpbeginner.com/wp-tutorials/how-to-add-twitter-cards-in-wordpre

 

 

 

 

 

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[Solved] WordPress self-hosted site won’t update!

Website would not refresh!

My WordPress website keep fetching up the old website details and wouldn’t update.

Since starting a new website for Dawn http://dawnlimvisualarts.comau, every time I go to update a page or post it would show the old page or post even though it said update completed. Does anyone have this problem?

image of website

So google again came to the rescue. Found the solution. It was the plugins that I have installed. Some plugins maintain a cache so as to serve you faster pages and posts.

https://wordpress.org/support/topic/how-to-clear-cache-1

I had to delete a few of the plugins I was testing out and the problem was solved!

 

 

 

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Migrating wordpress.com to wordpress.org

Now I have a wordpress self-hosted website on netregistry, I want to migrate my blog to this website, how easy is it?

Did a google search, how painless is that, then followed the instructions!

http://www.wpbeginner.com/wp-tutorials/how-to-properly-move-your-blog-from-wordpress-com-to-wordpress-org/

image of blog

The migration from my wordpress.com website to my new wordpress.org website was so smoothly done! Took just five minutes or less!

I tested out the moving of the posts first, it was successful and then I moved the pages, very good. Then I upgrade a redirect from the old blog to the new blog for a period of a year.

Credit goes to the WordPress community and so on to making more content!

 

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Cheap way to get a shopping cart on your website

A new website with a simple shopping cart, is it possible?

To find a simple shopping cart for your website without costing monthly fees for the facility and looking good is a nightmare!

To make a new website for Dawn’s contemporary abstract art with a simple shopping cart wich includes PayPal payments.

It has been a hard job to find a shopping cart that is free, to take payments. So it was a God send to find one on the wordpress.org platform. The main reason why there is no shopping cart on this wordpress.com website https://dawnlim.com.au is because this cheap wordpress.com platform doesn’t allow for a shopping cart.

Most webhosting packages offer ecommerce shopping carts, but they all charge a monthly fee. Woocommerce offers a great shopping cart but charges a monthly fee for the payment gateway. You pay for what you get!

With Dawn’s website. a cheap alternative had to be found because shopping for art on the net doesn’t offer a great return on investment. If the website had been getting a lot of sales it would then be justified to spend some money to get a great shopping cart.

So a search for a platform that won’t cost an arm and a leg to incorporate a shopping cart had to be found. It has been a long search and finally found a very simple cart which a lot of people are using. A simple Paypal shopping cart with easy coding and uses a plugin on the wordpress.org platform was a good choice, but will it do for the future! We will find out!

dawnlimvisualarts.com.au/

image of website

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digital marketing strategy using Facebook Page

“What do you want to get out of your Facebook Business Page?”

Discovering Analytics on Facebook, how do you engage with your Facebook Fans?”

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This week I have been looking at Facebook Analytics especially at the Insights on Facebook Pages as part of my study in the Digital Marketing course.

Facebook has an endless opportunity for business to work with. With an increasing number of active users everyday we have an ever-increasing audience on Facebook to engage with. We can target Facebook users demographically to get better engagement as they are more receptive to our brands, and we can work smarter on how to tailor content to Facebook.

Facebook Insights gives us new avenues on how to do digital marketing using Facebook.

Facebook Likes

Most people are very much intrigued by the growth of the number of likes on Facebook, although likes can tell you about the popularity of your page, other metrics like Likes Sources can give you a better insight on how and where your audience is coming from. Then you can effectively target and sustain this growth.

Paid vs. Unpaid Likes

This brings us to the dreaded “oh they are after our wallets”.  Facebook advertising is a must for modern business. We can then analyse which, paid or unpaid likes to target what posts to grow our business.

I would personally stay away from paid online ads until I’ve finalised my website function and SEO optimization although some people think that paid Facebook ads are a quick way to get their product out there without waiting for the slower SEO or organic (unpaid) ads.

Engagements

Checking your audience engagement or the number of interactions with your post e.g. likes, comments, shares and click-throughs, is the best way to get a general idea of how your posts are doing.  Understanding how effective your brand engages with users on Facebook is a vital step towards developing your digital marketing campaigns.

Put Facebook Insights to work

In Australia, we can use these 3 simple metrics, by putting into place at the last step. Finally use the SWOT analysis to determine your brand’s Strengths, Weaknesses, Opportunities, and Threats at the current time.

By running through the SWOT analysis, you can bring the Facebook Insight you’ve gained in your analysis process to incorporate into your overall digital marketing strategy.

(reference: for a more detailed and complete reference: http://get.simplymeasured.com/)

Further reading: http://www.socialmediatoday.com/content/new-facebook-insights-tested-and-reviewed

http://www.agorapulse.com/blog/facebook-insights-metrics-to-review

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